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Effective tips to market your business
June 03 2013 0 comment

Effective tips to market your business

As a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in. If implemented properly, you will be able to cost-effectively attract new customers. But if you jump in without a plan, you may end up losing more money than you bargained for. Here are some effective marketing tips to ensure your advertising campaigns are a total success.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.

Contact us today and learn how our IT services can help you gain more customers and add value to your business.

Published with permission from TechAdvisory.org. Source.
Using technology to boost staff efficiency
May 14 2013 0 comment

Using technology to boost staff efficiency

Businesses that are winning in today’s marketplace are the ones that make technology work for them, not the other way round. When used correctly, technology can make every task much faster to execute, from communicating with customers to sending messages, gathering information, and more. So if you’re looking to increase staff efficiency, consider the following methods to implement technology into your day-to-day business operations.

Change office communication

In order to increase efficiency, set up instant messaging software such as Skype on your employees’ workstations. This allows them to send instant messages to correspondents instead of having to get up from their desks to see whether the person is available. Of course, if you need to discuss big projects or issues, face-to-face communication is likely the best choice. But you can simply send a quick message for more trivial conversations, saving precious minutes and allowing you to get more work done.

Install video conferencing

Traveling to offsite meetings and training sessions takes time and, all too often, time spent on the road is time lost. Rather than commuting for hours outside your office, opt for a networked phone solution that offers video calls and conferencing. This way you can hold a video conference to discuss business matters from the comfort and convenience of your office. You can also take things up a notch and equip the conference room with tools to pull up documents and have them displayed on a big screen, so that everyone in the meeting can follow the conversation with ease.

Upgrade workstations

Outdated technologies and workstations limit your business’s progress, and are a hindrance to developing clued-up, efficient employees. Aging phone systems and slow networks can frustrate your team and bring productivity to a standstill. So it’s important to take the time to assess your current workstations, applications, hardware, and tools. This doesn’t mean that you have to buy a set of entirely new workstations. But you should replace obsolete equipment with more up-to-date machines. In addition, make sure all software and applications are up-to-date to ensure maximum efficiency and employee satisfaction.

Implement ERP software

Enterprise Resource Planning (ERP) is business process management software that allows organizations to automate processes and centralize data in order for employees to collaborate more efficiently. ERP software provides employees with up-to-date business information that they can easily access and make use of. What’s more, ERP also eliminates redundant data entry and reduces the number of spreadsheets that are used to record critical business data, by storing information in a centralized database.

To get the maximum return on your technology investment, it’s also important to partner with a knowledgeable and reliable service provider. Get in touch with our tech experts today to find out how we can implement technology to help your employees become more efficient and productive.

Published with permission from TechAdvisory.org. Source.
Why healthcare needs cloud computing
May 01 2013 0 comment

Why healthcare needs cloud computing

Cloud computing and cloud-based applications are steadily becoming more widely accepted and adopted by healthcare organizations across the globe. They are continually evolving to meet the growing requirements in the healthcare industry. And in recent years, many healthcare providers have shifted their resources to cloud platforms - for good reason. Here’s why you should implement cloud computing into your medical practice.

Easy information access

The increasing demand for doctors’ time often means that they are only able to view patient records in the evening. In the past, this meant being stuck in an office for hours. But with cloud computing solutions, doctors are able to quickly and easily access medical records from anywhere, at any time. By recording medical data in a word-processing application and storing the files in the cloud, doctors are able to provide high-quality care to patients.

HIPAA Compliance

The Health Insurance Portability and Accountability Act (HIPAA) is a federal regulation created to protect sensitive health information with a list of requirements by which medical practitioners need to abide. Failure to meet HIPAA requirements can result in heavy fines and penalties. Cloud computing is one of the best ways for healthcare organizations to stay HIPAA compliant, since it offers advanced security as well as encryption and backup, to protect healthcare information.

Cost reduction

Cloud computing has vast potential to help healthcare organizations cut expenditure. By adopting cloud-based solutions, you don’t have to pay for expensive on-site hardware and infrastructure installation and maintenance fees, nor the costs of new software updates. Cloud computing also helps boost efficiency and productivity, and allows your IT department do more with fewer staff.

Scalability

Unlike hardware infrastructure, you can easily scale your cloud storage solutions to fit your needs, allowing you to manage and maintain your ever-growing patient data with ease. Just consider how much office space you need to store five years’ worth of healthcare records. With the help of cloud computing, however, you can virtualize and store the medical records in secure cloud storage, and retrieve them within seconds.

Better data backup and recovery

If your healthcare practice were to face an unexpected disaster, what would become of your paper medical records? Most of your precious data would likely be either damaged or destroyed, and so too would your years of hard-earned reputation. Things are different when you opt for cloud computing. Most service providers will make a backup of your backups for maximum protection and redundancy, allowing you to get back to serving patients within hours, not days.

Want to learn more about how cloud computing can assist in your healthcare practice? Get in touch with one of our tech experts today.

Published with permission from TechAdvisory.org. Source.
Natural language tech: the essentials
April 15 2013 0 comment

Natural language tech: the essentials

Almost behind us are the days when you had to adapt your language to suit the limited capabilities of your computer - like searching online for “current time Dubai” and not simply “what time is it now in Dubai?” But developments in this area haven’t come to a stop yet; if anything, the pace is picking up. The use of Natural Language Processing (NLP), just one element of artificial intelligence, is becoming ever more widespread. Here are the facts.

There’s more to Natural Language Processing than voice recognition

Voice recognition might be among the most well-known practical uses of NLP in the technology we encounter in everyday life - but that likely has more to do with the popularity of the services that employ it, like Siri, Google Now and Cortana, than the merits of voice recognition in comparison to other NLP functions that tend to stay out of the limelight.

Truth be told, there’s a whole lot more to artificial intelligence than NLP. In fact, NLP is more effective in analyzing text data than it is sounds, which is precisely why digital assistant apps first use voice recognition to turn your commands into text data, and then use other NLP capabilities to search online for related information.

Natural Language Processing has already moved beyond its infancy

It’s tempting to believe that elements of artificial intelligence like NLP are still in the realm of the sci-fi movies, and that they are a long way from being useful to the technology we use in our everyday personal and business lives. It’s tempting, but further from reality than you might realize. That said, it’s true that to date there has been no commercial use of NLP that has truly exploited its full capabilities; even its deployment in a recently launched project to automate customer service only really scratches the surface.

What is clear is the shape that future uses of NLP will need to take. We already know that NLP alone doesn’t always judge context well, since it needs to learn about its environment first - without turning to other sources, for example, one app employing NLP would struggle to differentiate between providing traffic information and diagnosing a health complaint. The key, at least for now, is to restrict the scope in which NLP operates - by limiting its use to a travel app, for instance, NLP could learn about the various travel arrangements you make and then devise itineraries for you.

It works with more than just large-scale data

While it’s undeniable that NLP can be put to great use in analyzing vast swathes of aggregated information, for example taking masses of social media data and being able to assess the feelings of users towards the subject in question, that’s not the limit of its capabilities. Contrary to popular belief, NLP can also be used to interpret much smaller-scale data in real time. This is where its true value comes into play in terms of being able to take natural-language user input, in an app setting for example, and make decisions that add value to our mobile experience.

Whether for automated customer service or comprehensive sales applications, it’s clear that Natural Language Processing - and other aspects of artificial intelligence - hold the potential to be of value-adding benefit to the business world in the near future. It’s an area that’s very much still in development - and so even more exciting, and important to watch - but now is the time to discover how best to implement NLP technologies into your company. By getting ahead now, you can offer a customer experience that truly sets you apart from the competition. To find out how we can help you achieve just that, and at the same time maximize the value you drive from mobile technologies more generally, give us a call.

Published with permission from TechAdvisory.org. Source.