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How to retain customers with email marketing

As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for longer, and build profits over an extended timeline. Here are some email marketing ideas to use on your list of subscribers.

Offer promotional codes

Offer your customers a promotional code that provides a special discount or a freebie on their next purchase. You can place the code in an email as a thank you for your customers’ sign-up or first purchase. Also consider adding an expiration date as a way to monitor whether your customers have used the code or not. Promotional codes are a great tool to express gratitude to your customers, and show that you value their business.

Rewards program

This is one of the simplest email marketing strategies as you can offer anything to make your customers feel special. You could go for a “buy one, get one” promotion or offer an extra month of service after a yearly subscription. If applicable to the nature of your business, you can create points programs for your customers to collect, and they can redeem the points for something afterwards.

Host contests

The purposes of contests are to excite your customers, increase engagement, and increase brand awareness. You will also have the opportunity to find out more about your customers by asking detailed questions as part of the contest entry process. For instance, you could ask them to complete a quick survey about your products or services, giving you ideas for future email campaigns.

Give freebies

Send freebies via emails occasionally, or on your customers’ birthdays. You can give away anything related to your business that your customers will find helpful, such as eBooks, videos, or other tools. Add an expiration date to these freebies to enable you to follow up if they haven’t claimed it.

Send notifications

When you have a new product or service, you can notify every customer on your email list. In addition, when you run promotional codes with expiry dates, rewards programs, or contests, you can send reminder emails to alert your customers, encouraging them to take action on your offers.

Email marketing is best used to retain existing clients. Since it’s much cheaper to retain an existing client than acquire a new one, email marketing is an incredibly cost-effective marketing solution that is well worth a try.

If you’re looking to implement email marketing to improve sales, give us a call today and we can help.

Published with permission from TechAdvisory.org. Source.
5 steps to a business continuity exercise
May 02 2014 0 comment

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works. But a business continuity exercise can be a challenge in its own way, as it involves all your employees and executives. Don’t be overwhelmed - we have a few proven steps to get you started.

Set objectives

The first step to any efficient exercise is having clear objectives. Think about the results you want to see at the end of the exercise. These outcomes may include, but are not limited to, IT disaster recovery, evacuation routines, off-site recovery plans, and supplier management. If there are measurable targets that can be put into the equation, then all the better. For instance, meeting a recovery objective after a disaster within x number of hours.

Select the right type of exercise

Essentially there are four levels of exercises, each increasing in complexity and difficulty.

  • A walkthrough - this exercise involves a team meeting to discuss whether the present BCP has everything covered and is up-to-date.
  • Desktop exercise - ideal for new or intermediate teams. A desktop exercise takes place in a room where delegates discuss a fictional scenario delivered via a series of powerpoint presentations. Role-playing and dramatic simulations are not part of this stage of the process.
  • Functional exercise - this level allows employees to perform their duties in a simulated environment. It is designed to exercise specific team members, procedures, and resources in the event of a disaster.
  • Live or real time - this is a full-scale exercise performed in real time with normal business suspended. The aim is to see whether people can do what’s expected of them within a set timescale. A live exercise is often complicated and costly to organize, but will generally ensure a much smoother process if the worst does happen.

Develop a scenario

Take what you’ve learned from the team, the objectives and plan to develop a scenario. Depending on the type of exercise, you should have a scenario tailored to suit your objectives. Be creative when simulating incidents. You may need only two or three to keep your employees busy for a couple of hours - during that time you can monitor their performance.

Prepare employees

Assign a group of representatives responsible for making announcements and preparing conference rooms to relay the plan to employees. Be specific about who in the company are participants, observers, and facilitators for the purposes of the exercise. Explain courses of actions to everyone involved in the plan. Remember, your BCP’s success depends on your employees’ cooperation, so do your best when you’re clarifying the plan.

Run the exercise!

If you can’t measure it, you can’t improve it. After careful planning and scheduling, it’s time to put your plan into action. Make sure you observe the exercise closely and ask yourself these questions: Are there any potential areas that can be improved? What should you do more of, or differently? What went well, and what didn’t? End the exercise with a feedback session where employees can express their opinions and share their ideas.

If you don’t get it right the first time, then go back to the drawing board and schedule another exercise. It only gets better with every practice.

Are you ready even if disaster should strike? Contact us today and we can help you develop a business continuity plan that keeps your company in the game.

Published with permission from TechAdvisory.org. Source.

 

Microsoft purchases Datazen BI tool
April 21 2014 0 comment

Microsoft purchases Datazen BI tool

Every on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and development. So it’s an exciting move for Microsoft to have recently acquired Datazen, a business intelligence and data visualization service that was launched three years ago. Microsoft’s purchase comes in the wake of its release earlier this year of the free Power BI product, and suggests Microsoft is taking the business intelligence market ever more seriously. Wherever you’re at with business intelligence, here’s what you need to know.

Datazen stands out from the business intelligence crowd in that the tool is built with mobile users in mind. The goal with the conception of Datazen, which was previously known as ComponentArt, was to create a user-friendly business intelligence product that balanced power, simplicity and a pleasant experience for the end user. The software is compatible with iOS, Android and Windows devices, and last year the firm released an update allowing offline use across all platforms.

The move means that Datazen now provides mobility to its users, allowing them to continue working with their business intelligence data wherever they are based and no matter whether they have an internet connection. Connected to the launch of offline capabilities, the same release also improved the synchronization process between the Datazen app and live data sources. This allows users to work with up to 100,000 records locally on any device, and enjoy immediate data retrieval.

In addition to Microsoft’s wider push on business intelligence tools, the company is focused on specifically doing so with the cloud and mobile in mind. This forms part of the corporation-wide priority for innovation in mobile-first, cloud-first IT solutions, identified by CEO Satya Nadella last year. Microsoft says that Datazen’s offering will complement that of Power BI and that, over time, the IT giant aims to integrate the two in order to bridge the gap between on-site and cloud-based business intelligence tools. Datazen is already optimized for Microsoft’s SQL Server Analysis Services.

According to Datazen, its current users can continue to access and use all of its products in their current form. Microsoft has also announced that SQL Server Enterprise Edition customers with at least version 2008 can now access Datazen software at no additional cost. The company claims the move will bring Datazen’s mobile data visualization and interaction possibilities to millions of business users globally.

Learn more about how to implement business intelligence to grow your company - call us today.

Published with permission from TechAdvisory.org. Source.
Android users get WhatsApp voice calling
April 01 2014 0 comment

Android users get WhatsApp voice calling

WhatsApp fans rejoice - the instant messaging giant has finally released a long-awaited update that enables free internet-based calls, powered by the Voice over Internet Protocol (VoIP) platform. At least, it does for Android users - following a slow invite-only release program, the update is now available to all WhatsApp users on Android devices. We’ve got the facts on the release, how to enable it on your phone, and a trap to keep an eye out for.

WhatsApp’s plan for the introduction of voice calling was first announced by its CEO Jan Koum in February 2014, and was due to have been available by last October. However, technical problems delayed the release until the first quarter of this year. When the voice calling feature did arrive, it was subject to a slow and somewhat complex invite-only rollout program whereby, unless you were personally selected by WhatsApp to try it first, you could only access voice calling if you had a friend with existing access who then called you with it. After taking their call, the feature was unlocked on your app and you could use it to call others too. The latest move to make the feature available to all users means no invite is now required.

To take advantage of the voice calling option, make sure you have downloaded at least version 2.12.5 of the free app from the Google Play store. Within the app’s Calls tab, tap the phone icon in the top right-hand corner. Select from the list of available contacts - which only includes those also setup with WhatsApp voice calling, and therefore for now only those on Android - and you’re off! iOS users need to wait a little longer, though WhatsApp founder Brian Acton has promised the feature is on the way in the near future (the voice calling button has been spotted in the latest release of WhatsApp for iPhone, but has yet to be activated). Yet an unofficial Cydia tweak known as WhatsApp Call Enabler makes this possible now, if not exactly recommended, on jailbroken iPhones.

Those eagerly anticipating the arrival of WhatsApp’s voice calling feature should be on their guard against attempts to prey on that enthusiasm. A number of phony messages are currently circulating on WhatsApp, by email and on the web, inviting users to click a link to activate voice calling within the app. Since no additional download is required to access voice calling - and indeed activating the capability this way is not possible - clicking the link will not achieve the desired outcome, and will instead leave you vulnerable to unintentionally installing malicious software and spreading the malware further.

Since its launch in 2009, WhatsApp has become a hugely popular instant messaging app worldwide. The platform now boasts 700 million active monthly users, and claims to handle 30 billion messages each and every day. Prior to the introduction of voice calling, the app’s use was limited to sending and receiving text messages, images and short sound recordings - meaning that a conversation of sorts was still technically possible by sending recordings back and forth, albeit in a more long-winded manner. But the implementation of live voice calling puts it on a par with the likes of Skype, and makes it more likely that VoIP will become mobile users’ preferred means of placing a call.

That is something which other apps have arguably failed to do on a large scale - despite Skype and others having long been mobile compatible - since the majority of mobile users still opt to make regular calls unless doing so is prohibitively expensive, for example to overseas. Provided it can get the user experience right and make the process of placing a call so intuitive that it becomes as natural feeling as it currently does to phone someone the old-fashioned way, WhatsApp could be about to tip that balance and make VoIP huge.

Want to learn how to implement VoIP in your business - whether on your office or cell phones - to cut costs and increase mobility and productivity? Give us a call and see how we can help.

Published with permission from TechAdvisory.org. Source.
You need to ditch these BI mistruths
March 31 2014 0 comment

You need to ditch these BI mistruths

If you think you understand business intelligence and its importance, think again. Plenty of business owners think they have a realistic grasp on this tool that can and should inform your organization’s decisions and help you to plan for growth and development. But, in reality, many have a concept of business intelligence that is grounded in outdated practice. If it’s been a while since you gave yourself a refresher on what business intelligence really means, what it can do for your company and what you need to do to draw the most from it, then keep your eyes open for these mistruths and be prepared to show them the door.

Business intelligence should be simple

For too long now, business owners have been fed the idea by business intelligence tool providers that the means by which we understand our organization’s success should be as easy to digest as possible. That has led companies to take an overly simplified view of business intelligence. It is one that just doesn’t deliver the same depth of useful analytical detail that we need if we are going to really understand what’s behind growth (or lack of it). Nor does it allow us to genuinely develop a sense for the direction our companies need to be moving in - and how to get them there.

While simple business intelligence tools will work just fine for some organizations, the majority of us need to be demanding more complex, sophisticated tools to manipulate and generate value from the wealth of data that is at our fingertips. We are in an era where there is still value to be gained, but you have to dig a little deeper for it - and if you’re using outdated software that just isn’t up to the job, you’re going to struggle.

Big data is the be-all, end-all

We have no problem with big data - large-scale changes in industry practices, and our understanding of the ways our businesses work and grow, depend on it. But there’s a mammoth difference between using big data for the sake of it - because we’ve got into the mentality that its ability to deliver industry-wide improvements means it’s the magic cure for our organizations - and putting in place solutions that enable our front-line staff to actually use it.

After all, what’s the point in generating terabytes and terabytes of information if our outdated business intelligence tools aren’t capable of empowering non-technical staff to gain true insights into customer behavior, sales patterns and the like? Recent business intelligence sector developments mean that our companies can benefit from quality tools to visualize simple data collections, but the ability to do the same on a larger scale is still lacking. The lesson? If you’re looking to reap the rewards of large-scale data collection, equip your team with the tools that allow them to perform quality analysis.

The cloud alone is the answer

“The cloud” is the IT industry’s latest buzzword, but too often it gets touted around as an all-round solution that will solve each of our woes, without us really understanding its true purpose or how we can get the most from it. This is particularly the case in relation to business intelligence, where company owners are frequently led to believe that they can instantly enhance their business intelligence capabilities simply by moving everything upstairs to the cloud.

We’re big fans of the cloud and believe that with proper understanding and implementation it can pay real dividends. But the truth is that simply repeating your usual business intelligence routine - but doing so in the cloud - isn’t going to change much. If your business intelligence tools are too conventional and don’t offer enough flexibility, that will still be the case even if you put cloud technology over the top of them. It’s important to address the underlying issues before you contemplate a move to the cloud, so that you can truly reap the advantages of both changes.

If you’re guilty of being stuck with an outdated, or just off-center, view of business intelligence, give us a call to see how we can update you and help you to get the most out of it.

Published with permission from TechAdvisory.org. Source.